Mailchimp vs Constant Contact
If you're looking for an efficient way to manage your email marketing campaigns, two names that pop up frequently are Mailchimp and Constant Contact. Both are popular email marketing platforms that offer similar functionality but have their unique features. So which one should you choose? Well, worry not, the Flare Compare team has got you covered!
The Basics
Mailchimp was launched in 2001 and has been a popular email marketing tool since then. It has a user-friendly interface that makes it easy for marketers to manage their email campaigns. In addition, Mailchimp provides analytical data that is easier to understand, making it more accessible for beginners.
Constant Contact was launched in 1995, making it one of the first email marketing platforms. While it may not have as many features as Mailchimp, it does offer user-friendly email templates that make it easy to create and send emails.
Key features
Let's compare the key features of each platform, side by side:
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Templates | Over 100 | Over 100 |
| Pricing | Free – up to 2000 contacts | Starts at $20/month |
| Analytics | Advanced | Basic |
| Integrations | 300+ | 400+ |
| Automation | Yes | Yes |
Although Constant Contact has a higher starting price, it includes more advanced features than Mailchimp. Mailchimp does have more integrations, which can be a deciding factor when choosing a platform. However, it is essential to consider the number of integrations that you will actually use as you may be paying a higher price for unnecessary features.
Ease of Use
Both platforms offer user-friendly interfaces, but Mailchimp does have a slight edge here. Its drag-and-drop editor makes it easier for users to create effective and visually appealing emails without any prior knowledge or experience. However, if you are looking for something more straightforward, Constant Contact may be the better option.
Customer Support
Both platforms offer excellent customer support to their users. Mailchimp provides a comprehensive help center, including articles and videos on how to use the platform. It also provides email support and a live chat feature. Constant Contact also has a reliable help center, email, and phone support.
Final Thoughts
When choosing between these two popular email marketing platforms, various factors can influence your decision. If you are looking for more advanced features, Constant Contact may be the better option, but it does come at a higher price. On the other hand, Mailchimp is an excellent option for beginners and small businesses. Overall, the choice comes down to your business needs and which platform better matches them.
So which one would we pick? We'll leave that up to you folks!